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Brand + Launch / 2026
A clearer way into care
A new identity and launch system for a health platform making specialist care easier to navigate.
Client
Atlas Health
Engagement
Brand + Launch
Impact
+42% qualified demand3.1x launch efficiency12-week sprint
The brief
The right question changes the work.
Atlas had a valuable product, but the story changed depending on who was telling it. The brand needed to feel credible to clinicians and inviting to people looking for care.
We aligned positioning, identity, and launch content around one simple idea: better care starts with a clearer next step.
What we did
From strategy into useful, usable things.
- Positioning and narrative architecture
- Visual identity and modular design system
- Launch website and conversion journeys
- Paid and organic launch campaign
Outcomes
- 42% lift in qualified enquiries in the first quarter
- 3.1x more efficient launch spend than the pilot
- A repeatable content system adopted by the internal team
Deliverables
Brand strategyIdentity systemWeb design and buildCampaign creativeMeasurement framework
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