Back to work
Campaign + Content / 2026
A travel brand with somewhere to go
A sustainable travel campaign designed to make slower, more considered journeys feel irresistible.
Client
Coastline
Engagement
Campaign + Content
Impact
4.8m earned reach8.4% engagement16-week rollout
The brief
The right question changes the work.
Travel audiences were tired of generic promises. Coastline needed to show that its sustainability principles made the experience better, not smaller.
We built the campaign around the details travellers remember: local voices, fewer transfers, longer stays, and the texture of a place.
What we did
From strategy into useful, usable things.
- Campaign platform and creative direction
- Documentary content toolkit
- Creator partnerships
- Social and editorial distribution
Outcomes
- 4.8m earned impressions across launch markets
- 8.4% average engagement rate
- 24% uplift in high-intent itinerary searches
Deliverables
Campaign ideaFilm and photography directionCreator toolkitEditorial contentDistribution plan
Have a useful challenge?