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Education + Product / 2026
A learning platform that keeps momentum
A more motivating digital learning experience for students, parents, and the people supporting them.
Client
Lumen
Engagement
Education + Product
Impact
+39% weekly retention2.1x lesson completion120k learners
The brief
The right question changes the work.
Lumen’s platform had plenty of content, but learners needed a stronger sense of progress and parents needed proof that it was working.
We designed a shared progress language across product, marketing, and parent communications so every touchpoint encouraged the next session.
What we did
From strategy into useful, usable things.
- Learner journey mapping
- Progress and motivation framework
- Product marketing site
- Retention and parent communication system
Outcomes
- 39% increase in weekly learner retention
- 2.1x improvement in lesson completion
- 120k learners moved into the new experience
Deliverables
Journey strategyProduct messagingWeb experienceRetention contentResearch framework
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