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Product + Trust / 2026
Making money feel more human
A product and trust story for a fintech platform helping people feel more in control of everyday money.
Client
Meridian
Engagement
Product + Trust
Impact
+54% activation31% lower support demand5 markets
The brief
The right question changes the work.
Meridian’s interface was capable but intimidating. People needed confidence before they were ready to move their money.
We simplified the product story, softened the experience, and used clearer moments of reassurance throughout the activation journey.
What we did
From strategy into useful, usable things.
- Trust and perception research
- Product onboarding redesign
- Lifecycle education system
- Performance creative and landing pages
Outcomes
- 54% increase in new-user activation
- 31% reduction in onboarding support requests
- Consistent product story across five markets
Deliverables
ResearchProduct narrativeOnboarding UXContent designPerformance creative
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